Goodyear has decided to return to the fray with a new range of high performance tyres for everyday use that has created a real buzz in the industry.

They are called Goodyear EfficientGrip Performance, designed for cars and being presented worldwide as a tyre with improved grip, reduced braking distance on wet roads and lower rolling resistance.

The launch of GoodYear EfficientGrip Performance tyres means business.

The idea is to deliver more than the expectations set out on the tyre labels, so we went along to the company’s circuit at Mireval in France to conduct some unprecedented dynamic testing before more than 500 journalists from across Europe.

MTS carried out major branding for a large fleet of 54 Mercedes A-Class, Volkswagen Golf 7 and Toyota Auris (hybrid) vehicles for the presentation of the range in addition to a fleet of staff and shuttle vehicles.

MTS also provided transfer and washing logistics (with two teams, one at the hotel where the journalists were staying and the other at the circuit) along with mechanical work, refuelling (at the hotel and at the circuit) plus checking and changing vehicle tyres.